Getting on board with social media

Although many Indigenous people around Australia do not have access to the Internet, Aboriginal organisations are still trying to promote their social media platforms. 

As the times are changing and technology is advancing, telephone lines and Internet connectivity can be found in communities throughout the Northern Territory and Western Australia. This is where most Indigenous people reside in Australia. 

It is great to see that many Indigenous people are able to use these facilities. 

Connecting with old scholars

I received the following letter in the mail this afternoon.

                                         

It's another way to keep old scholars of Immanuel College informed about what is happening with the school. I guess it's more cost effective than sending out annual community news and it will reach the wide variety of people who are on Facebook. Graduates from 1970's to the class of 2014 may all be active users of social media with the changing technological environment that we all live in. 

#Hashtags

Instagram, Facebook, Twitter and Google + are social media platforms that allows their active users to create there own hash-tags when posting online.

Hash-tags are used in general posts or when posting videos or pictures. Hash-tag range from a few words to having ten hash-tags within one post. It is important for businesses especially not use too many hash-tags as their consumer may not re-post the one that most important to the business.

The screen shot above shows 3 different people including myself who have used the same hash-tag with their posts.

Businesses, celebrities and general everyday social media users all create their own hash-tags. Some can use the same hash-tag as others.

"Lifestyle Choices"

With the closesure of Aboriginal Communities in Australia being a huge topic of debate, many have flocked to Social media platforms such as Facebook, Instagram and Twitter to express there concerns. Many are using the following hashtags within there posts. 

#SOSBLAKAUSTRALIA

#NOCONSENT

#ALWAYSWAS

#ALWAYSWILLBE

                       

                        

                                           

Companies and Social Media Platforms

As you can see below, Coca Cola engages in a variety of social media platforms whereas Powerade a popular sports drink only encourages consumers who visit their website to join them on Facebook. Although, below the text, the company shows both the Facebook logo and the YouTube logo. 

Coca Cola who has a variety of drinks on the market, engages in a wide variety of social media platforms as you can see below. They receive a range of active users on all platforms. With having the variety of platforms, Coca Cola are reaching a wide audience. Powerade may decide in the future to start using some of the other platforms such as Instagram and Twitter which are among the most popular platforms. 

Engaging consumers using Social Media

Vegemite, one of Australia's favorite breakfast spreads is a well-known brand around the world. I have been watching their Facebook page for a few weeks now, something that really amazes me about them are that they try hard to engage their consumers with their posts to social media. Below is an example of what they have posted earlier this year.

Having a find-a-word on their page and asking active users to find their first 3 Aussies words they can see. This posted received only 114 likes, but this does not say it hasn't reached more followers than this.

Below is another example of how Vegemite are creating quirky little activities to engage their active users on Social Media. Although, they are not as popular as shown by likes, at least Vegemite are trying and thinking outside of the box to keep luring in their consumers in.

The fresh food people = failed social media campaign

Woolworths were told to remove their social media campaign on Tuesday 14th of April after they used 'ANZAC' word without permission and avoided a $50,000 fine. Woolworths were urged to adopted to a social media risk strategy on the same day they had launched their advertising campaign.

Users of social media flocked their pages with comments accusing them of exploiting Anzac Day and Gallipoli for their own commercial gain. Marketing experts did questions why the campaign was approved as it was bound to trigger a negative response from consumers.

The website invited people to pay tribute to the ANZACs by creating a picture for their own social media profile using a photo of someone that was affected by war. The Woolworths logo was attached along with the text "Lest We Forget Anzac 1915-2015. Fresh in our memories".

Although, this was not the case, social media users, used pictures of Kevin Rudd, Tony Abbott, Adolf Hitler and Cats rather then people who were affected by the war.

This is an example of a social media marketing campaign that has gone horrible wrong and not the way that 'The Fresh Food People" intended.

#MakeItHappy

Because I haven't posted to my blog in a while, I have to decide to share this video with you.

As the Hashtag title says Make It Happy, there is a lot of negativity out there on Social Media. Social Media can either share happiness with people or hate. This video shows that Coca-Cola can brighten up anyone's day. Throughout the video, there is a variety of advertising channels that are used. At the end of the day its whatever people make it, #MakeItHappy

Reeces Easter Campaign

As we already know Chocolate can be very popular over the Easter period. And it would not be normal if chocolate companies did not show their campaigns on Social media. This is just one that I came across on my Facebook page. Reeces is an American chocolate brand and is only found in small confectionery shops around Australia.  

Normally Reeces chocolates are a circle shape but as you can see you in the picture Reeces have made a special egg/oval shape just for Easter.  

 

Above is another example of an Easter campaign from Reeces that was shown on their Twitter page.  

Using Easter is a prime time to promote chocolate on Social media. This will help to gain a lot of consumers, as people are purchasing a lot of chocolate during this time. Not only will it increase sales but also loyal customer are likely to continue to purchase the brand if they are impressed with the product. 

Flinders Uni hashtag!

Walking by the library the other day to discover this! 

#myflinders!

We'd love it if you'd like us!

Found this on Coca Cola's company website! 

Interpreting 'like' from Facebook to gain more likes on their Facebook page!  

Coca Cola Rewards

Coca Cola Australia has a rewards program that they encourage consumers to join in order to gain tokens that they can use to purchase items on their website. 

The top picture is an email I received over night telling me about this mouths promotions. In fact I do not remember ever joining this rewards program.

The image below is what I found on the Coca Cola Australia Website. It also shows all social media sites that are associated with Coca Cola.

https://www.coca-cola.com.au/#promotions

I believe that the Coca Cola rewards program could work for people who drink Coca Cola everyday. This would ensure they obtaining enough points to purchase items from their website. But for me who rarely drinks Coca Cola, I have never used the site, obviously once to sign up but I have never returned. The consumers who do use it a lot would have to hold onto to their cans/bottles once they have finished them to redeem their tokens online. Although this could be easy for some has many have smartphones and access to the internet 24/7 and they could do it right after they have finished drinking the product, for example in a shopping center or waiting at traffic lights in the car.

Coca-Cola asks consumers to help celebrate

On International Day of Happiness 20th March 2015, Coca-Cola released a press release on their Facebook page and Google Plus account asking consumers to upload photos on a link with Coca-Cola glass contour bottles to show the happiness they get from drinking a nice cold bottle of Coke.

http://www.coca-colacompany.com/cokebottle100/help-us-celebrate-100-years-of-happiness

100th year Anthem by Franceso Yates

Coca-Cola worked with Franceso Yates who is signed with Atlantic Records, to create a unique anthem to tell the story about the 100 year old bottle.

With the Birthday Celebrations of the bottle, Coca-Cola have gone to the extent to create different platforms to grab the attention of older people as well as the younger people who are on Social Media. By saying this though, they are not marketing their product to a set target market. Coca-Cola are using the platforms such as YouTube, Facebook, Company Website and exhibits around the world to showcase their 100 year old unique bottle.

Coca-Cola bottle 100th Birthday

There are various videos on YouTube featuring 100th birthday celebration commercials for the Unique Coca-Cola Bottle.

Celebrating 100 years of the Coca-Cola bottle

The year 2015 marks 100 years since the distinctive design of the Coca Cola Bottle was created.

It is known that an Indiana glass company gave the glass bottle it's signature curves. In 1915, Coca Cola challenged a few glass companies to establish creativity and create a "bottle so distinct that you would recognize it by the feel in dark or lying broken on the ground".

To market their product during the 100 year celebration, Coca Cola are holding a year-long campaign that will include new advertising, a music anthem by Franceso Yates, and a series of art exhibits including pieces from Andy Warhol. There will also be a traveling art exhibition that will visit more than 15 countries during 2015.

Coca Cola posted an article to their Facebook Page 'The Coca-Cola Company' to outline their campaign.

http://www.coca-colacompany.com/100-years-young-global-campaign-celebrates-coke-bottle-centennial

Social Media Guard

Coca-Cola Social Media Guard...

A quirky/unexpected way to promote their product.

What social media means to Coca Cola

As Coca-Cola are the largest beverage company in the world, many conversations take place about them each day. Coca-Cola wants to have a role in social media that inspires moments of optimism and happiness and to build their brands.

Coca cola have created principles in order to guide their consumers to create a positive vibe for their brand. Coca Cola have created 5 commitments of how to interact with social media. 

The five commitments are:
1. Coca-Cola will be transparent in every social media engagement.
2. Coca-Cola will protect our consumers' privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules and regulations.
3. Coca-Cola will respect copyrights, trademarks, rights of publicity and other third-party rights.
4. Coca-Cola will be responsible in our use of technology and will not knowingly align their Company with any organisation or Websites that use excessive tracking software, adware, malware or spyware.
5. Coca-Cola will reasonably monitor their behaviour in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records for our participation as dictated by law and/or industry best practices.

The company has also set expectations for their staff who hold personal social media accounts. Coca-Cola have certain policies that apply to their staff when using social networking sites.