Getting on board with social media

Although many Indigenous people around Australia do not have access to the Internet, Aboriginal organisations are still trying to promote their social media platforms. 

As the times are changing and technology is advancing, telephone lines and Internet connectivity can be found in communities throughout the Northern Territory and Western Australia. This is where most Indigenous people reside in Australia. 

It is great to see that many Indigenous people are able to use these facilities. 

Connecting with old scholars

I received the following letter in the mail this afternoon.

                                         

It's another way to keep old scholars of Immanuel College informed about what is happening with the school. I guess it's more cost effective than sending out annual community news and it will reach the wide variety of people who are on Facebook. Graduates from 1970's to the class of 2014 may all be active users of social media with the changing technological environment that we all live in. 

#Hashtags

Instagram, Facebook, Twitter and Google + are social media platforms that allows their active users to create there own hash-tags when posting online.

Hash-tags are used in general posts or when posting videos or pictures. Hash-tag range from a few words to having ten hash-tags within one post. It is important for businesses especially not use too many hash-tags as their consumer may not re-post the one that most important to the business.

The screen shot above shows 3 different people including myself who have used the same hash-tag with their posts.

Businesses, celebrities and general everyday social media users all create their own hash-tags. Some can use the same hash-tag as others.

"Lifestyle Choices"

With the closesure of Aboriginal Communities in Australia being a huge topic of debate, many have flocked to Social media platforms such as Facebook, Instagram and Twitter to express there concerns. Many are using the following hashtags within there posts. 

#SOSBLAKAUSTRALIA

#NOCONSENT

#ALWAYSWAS

#ALWAYSWILLBE

                       

                        

                                           

Companies and Social Media Platforms

As you can see below, Coca Cola engages in a variety of social media platforms whereas Powerade a popular sports drink only encourages consumers who visit their website to join them on Facebook. Although, below the text, the company shows both the Facebook logo and the YouTube logo. 

Coca Cola who has a variety of drinks on the market, engages in a wide variety of social media platforms as you can see below. They receive a range of active users on all platforms. With having the variety of platforms, Coca Cola are reaching a wide audience. Powerade may decide in the future to start using some of the other platforms such as Instagram and Twitter which are among the most popular platforms. 

Engaging consumers using Social Media

Vegemite, one of Australia's favorite breakfast spreads is a well-known brand around the world. I have been watching their Facebook page for a few weeks now, something that really amazes me about them are that they try hard to engage their consumers with their posts to social media. Below is an example of what they have posted earlier this year.

Having a find-a-word on their page and asking active users to find their first 3 Aussies words they can see. This posted received only 114 likes, but this does not say it hasn't reached more followers than this.

Below is another example of how Vegemite are creating quirky little activities to engage their active users on Social Media. Although, they are not as popular as shown by likes, at least Vegemite are trying and thinking outside of the box to keep luring in their consumers in.

The fresh food people = failed social media campaign

Woolworths were told to remove their social media campaign on Tuesday 14th of April after they used 'ANZAC' word without permission and avoided a $50,000 fine. Woolworths were urged to adopted to a social media risk strategy on the same day they had launched their advertising campaign.

Users of social media flocked their pages with comments accusing them of exploiting Anzac Day and Gallipoli for their own commercial gain. Marketing experts did questions why the campaign was approved as it was bound to trigger a negative response from consumers.

The website invited people to pay tribute to the ANZACs by creating a picture for their own social media profile using a photo of someone that was affected by war. The Woolworths logo was attached along with the text "Lest We Forget Anzac 1915-2015. Fresh in our memories".

Although, this was not the case, social media users, used pictures of Kevin Rudd, Tony Abbott, Adolf Hitler and Cats rather then people who were affected by the war.

This is an example of a social media marketing campaign that has gone horrible wrong and not the way that 'The Fresh Food People" intended.