Coca Cola Rewards

Coca Cola Australia has a rewards program that they encourage consumers to join in order to gain tokens that they can use to purchase items on their website. 

The top picture is an email I received over night telling me about this mouths promotions. In fact I do not remember ever joining this rewards program.

The image below is what I found on the Coca Cola Australia Website. It also shows all social media sites that are associated with Coca Cola.

https://www.coca-cola.com.au/#promotions

I believe that the Coca Cola rewards program could work for people who drink Coca Cola everyday. This would ensure they obtaining enough points to purchase items from their website. But for me who rarely drinks Coca Cola, I have never used the site, obviously once to sign up but I have never returned. The consumers who do use it a lot would have to hold onto to their cans/bottles once they have finished them to redeem their tokens online. Although this could be easy for some has many have smartphones and access to the internet 24/7 and they could do it right after they have finished drinking the product, for example in a shopping center or waiting at traffic lights in the car.

Coca-Cola asks consumers to help celebrate

On International Day of Happiness 20th March 2015, Coca-Cola released a press release on their Facebook page and Google Plus account asking consumers to upload photos on a link with Coca-Cola glass contour bottles to show the happiness they get from drinking a nice cold bottle of Coke.

http://www.coca-colacompany.com/cokebottle100/help-us-celebrate-100-years-of-happiness

100th year Anthem by Franceso Yates

Coca-Cola worked with Franceso Yates who is signed with Atlantic Records, to create a unique anthem to tell the story about the 100 year old bottle.

With the Birthday Celebrations of the bottle, Coca-Cola have gone to the extent to create different platforms to grab the attention of older people as well as the younger people who are on Social Media. By saying this though, they are not marketing their product to a set target market. Coca-Cola are using the platforms such as YouTube, Facebook, Company Website and exhibits around the world to showcase their 100 year old unique bottle.

Coca-Cola bottle 100th Birthday

There are various videos on YouTube featuring 100th birthday celebration commercials for the Unique Coca-Cola Bottle.

Celebrating 100 years of the Coca-Cola bottle

The year 2015 marks 100 years since the distinctive design of the Coca Cola Bottle was created.

It is known that an Indiana glass company gave the glass bottle it's signature curves. In 1915, Coca Cola challenged a few glass companies to establish creativity and create a "bottle so distinct that you would recognize it by the feel in dark or lying broken on the ground".

To market their product during the 100 year celebration, Coca Cola are holding a year-long campaign that will include new advertising, a music anthem by Franceso Yates, and a series of art exhibits including pieces from Andy Warhol. There will also be a traveling art exhibition that will visit more than 15 countries during 2015.

Coca Cola posted an article to their Facebook Page 'The Coca-Cola Company' to outline their campaign.

http://www.coca-colacompany.com/100-years-young-global-campaign-celebrates-coke-bottle-centennial

Social Media Guard

Coca-Cola Social Media Guard...

A quirky/unexpected way to promote their product.

What social media means to Coca Cola

As Coca-Cola are the largest beverage company in the world, many conversations take place about them each day. Coca-Cola wants to have a role in social media that inspires moments of optimism and happiness and to build their brands.

Coca cola have created principles in order to guide their consumers to create a positive vibe for their brand. Coca Cola have created 5 commitments of how to interact with social media. 

The five commitments are:
1. Coca-Cola will be transparent in every social media engagement.
2. Coca-Cola will protect our consumers' privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules and regulations.
3. Coca-Cola will respect copyrights, trademarks, rights of publicity and other third-party rights.
4. Coca-Cola will be responsible in our use of technology and will not knowingly align their Company with any organisation or Websites that use excessive tracking software, adware, malware or spyware.
5. Coca-Cola will reasonably monitor their behaviour in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records for our participation as dictated by law and/or industry best practices.

The company has also set expectations for their staff who hold personal social media accounts. Coca-Cola have certain policies that apply to their staff when using social networking sites.