Coca-Cola worked with Franceso Yates who is signed with Atlantic Records, to create a unique anthem to tell the story about the 100 year old bottle.
With the Birthday Celebrations of the bottle, Coca-Cola have gone to the extent to create different platforms to grab the attention of older people as well as the younger people who are on Social Media. By saying this though, they are not marketing their product to a set target market. Coca-Cola are using the platforms such as YouTube, Facebook, Company Website and exhibits around the world to showcase their 100 year old unique bottle.
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