Celebrating 100 years of the Coca-Cola bottle

The year 2015 marks 100 years since the distinctive design of the Coca Cola Bottle was created.

It is known that an Indiana glass company gave the glass bottle it's signature curves. In 1915, Coca Cola challenged a few glass companies to establish creativity and create a "bottle so distinct that you would recognize it by the feel in dark or lying broken on the ground".

To market their product during the 100 year celebration, Coca Cola are holding a year-long campaign that will include new advertising, a music anthem by Franceso Yates, and a series of art exhibits including pieces from Andy Warhol. There will also be a traveling art exhibition that will visit more than 15 countries during 2015.

Coca Cola posted an article to their Facebook Page 'The Coca-Cola Company' to outline their campaign.

http://www.coca-colacompany.com/100-years-young-global-campaign-celebrates-coke-bottle-centennial