Coca Cola Rewards

Coca Cola Australia has a rewards program that they encourage consumers to join in order to gain tokens that they can use to purchase items on their website. 

The top picture is an email I received over night telling me about this mouths promotions. In fact I do not remember ever joining this rewards program.

The image below is what I found on the Coca Cola Australia Website. It also shows all social media sites that are associated with Coca Cola.

https://www.coca-cola.com.au/#promotions

I believe that the Coca Cola rewards program could work for people who drink Coca Cola everyday. This would ensure they obtaining enough points to purchase items from their website. But for me who rarely drinks Coca Cola, I have never used the site, obviously once to sign up but I have never returned. The consumers who do use it a lot would have to hold onto to their cans/bottles once they have finished them to redeem their tokens online. Although this could be easy for some has many have smartphones and access to the internet 24/7 and they could do it right after they have finished drinking the product, for example in a shopping center or waiting at traffic lights in the car.