What social media means to Coca Cola

As Coca-Cola are the largest beverage company in the world, many conversations take place about them each day. Coca-Cola wants to have a role in social media that inspires moments of optimism and happiness and to build their brands.

Coca cola have created principles in order to guide their consumers to create a positive vibe for their brand. Coca Cola have created 5 commitments of how to interact with social media. 

The five commitments are:
1. Coca-Cola will be transparent in every social media engagement.
2. Coca-Cola will protect our consumers' privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules and regulations.
3. Coca-Cola will respect copyrights, trademarks, rights of publicity and other third-party rights.
4. Coca-Cola will be responsible in our use of technology and will not knowingly align their Company with any organisation or Websites that use excessive tracking software, adware, malware or spyware.
5. Coca-Cola will reasonably monitor their behaviour in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records for our participation as dictated by law and/or industry best practices.

The company has also set expectations for their staff who hold personal social media accounts. Coca-Cola have certain policies that apply to their staff when using social networking sites.