Companies and Social Media Platforms

As you can see below, Coca Cola engages in a variety of social media platforms whereas Powerade a popular sports drink only encourages consumers who visit their website to join them on Facebook. Although, below the text, the company shows both the Facebook logo and the YouTube logo. 

Coca Cola who has a variety of drinks on the market, engages in a wide variety of social media platforms as you can see below. They receive a range of active users on all platforms. With having the variety of platforms, Coca Cola are reaching a wide audience. Powerade may decide in the future to start using some of the other platforms such as Instagram and Twitter which are among the most popular platforms. 

Engaging consumers using Social Media

Vegemite, one of Australia's favorite breakfast spreads is a well-known brand around the world. I have been watching their Facebook page for a few weeks now, something that really amazes me about them are that they try hard to engage their consumers with their posts to social media. Below is an example of what they have posted earlier this year.

Having a find-a-word on their page and asking active users to find their first 3 Aussies words they can see. This posted received only 114 likes, but this does not say it hasn't reached more followers than this.

Below is another example of how Vegemite are creating quirky little activities to engage their active users on Social Media. Although, they are not as popular as shown by likes, at least Vegemite are trying and thinking outside of the box to keep luring in their consumers in.

The fresh food people = failed social media campaign

Woolworths were told to remove their social media campaign on Tuesday 14th of April after they used 'ANZAC' word without permission and avoided a $50,000 fine. Woolworths were urged to adopted to a social media risk strategy on the same day they had launched their advertising campaign.

Users of social media flocked their pages with comments accusing them of exploiting Anzac Day and Gallipoli for their own commercial gain. Marketing experts did questions why the campaign was approved as it was bound to trigger a negative response from consumers.

The website invited people to pay tribute to the ANZACs by creating a picture for their own social media profile using a photo of someone that was affected by war. The Woolworths logo was attached along with the text "Lest We Forget Anzac 1915-2015. Fresh in our memories".

Although, this was not the case, social media users, used pictures of Kevin Rudd, Tony Abbott, Adolf Hitler and Cats rather then people who were affected by the war.

This is an example of a social media marketing campaign that has gone horrible wrong and not the way that 'The Fresh Food People" intended.

#MakeItHappy

Because I haven't posted to my blog in a while, I have to decide to share this video with you.

As the Hashtag title says Make It Happy, there is a lot of negativity out there on Social Media. Social Media can either share happiness with people or hate. This video shows that Coca-Cola can brighten up anyone's day. Throughout the video, there is a variety of advertising channels that are used. At the end of the day its whatever people make it, #MakeItHappy

Reeces Easter Campaign

As we already know Chocolate can be very popular over the Easter period. And it would not be normal if chocolate companies did not show their campaigns on Social media. This is just one that I came across on my Facebook page. Reeces is an American chocolate brand and is only found in small confectionery shops around Australia.  

Normally Reeces chocolates are a circle shape but as you can see you in the picture Reeces have made a special egg/oval shape just for Easter.  

 

Above is another example of an Easter campaign from Reeces that was shown on their Twitter page.  

Using Easter is a prime time to promote chocolate on Social media. This will help to gain a lot of consumers, as people are purchasing a lot of chocolate during this time. Not only will it increase sales but also loyal customer are likely to continue to purchase the brand if they are impressed with the product. 

Flinders Uni hashtag!

Walking by the library the other day to discover this! 

#myflinders!

We'd love it if you'd like us!

Found this on Coca Cola's company website! 

Interpreting 'like' from Facebook to gain more likes on their Facebook page!