Engaging consumers using Social Media

Vegemite, one of Australia's favorite breakfast spreads is a well-known brand around the world. I have been watching their Facebook page for a few weeks now, something that really amazes me about them are that they try hard to engage their consumers with their posts to social media. Below is an example of what they have posted earlier this year.

Having a find-a-word on their page and asking active users to find their first 3 Aussies words they can see. This posted received only 114 likes, but this does not say it hasn't reached more followers than this.

Below is another example of how Vegemite are creating quirky little activities to engage their active users on Social Media. Although, they are not as popular as shown by likes, at least Vegemite are trying and thinking outside of the box to keep luring in their consumers in.